Turn ad spend into measurable revenue
I run performance marketing for e-commerce, SaaS and local businesses — built on tracking, creative and a system that compounds every month.
What I run for clients
Full-funnel paid media, from setup through to scale.
Paid social
Meta, TikTok and LinkedIn campaigns built around creative testing and profitable CAC.
Paid search
Google and Bing accounts structured for intent, with tracking that ties spend to revenue.
Tracking & analytics
Server-side tracking, dashboards and attribution so every rupee is accounted for.
A system, not a set of random tactics
Audit & discovery
I dig into your accounts, tracking, offer and competitors to find where money is leaking and where the fastest wins sit.
Strategy & roadmap
A clear plan: channel mix, budget allocation, target CAC/ROAS, creative angles and the 90-day sequence to get there.
Build & launch
Campaign architecture, tracking, audiences and creative go live together — nothing runs without measurement.
Test & scale
Weekly experiments on audiences, creative, copy and pages. Winners get more budget; losers get cut fast.
Report & compound
Transparent reporting on the numbers that matter, with insights that make the next month of spend more profitable than the last.
Numbers that back the work
Real outcomes from campaigns and growth programs built end to end.
Hi, I’m Burhan Faisal — a performance marketer
I help brands turn ad spend into measurable revenue. My work is built around one thing: buying customers profitably through paid media, then making that performance more efficient every week.
I work with e-commerce stores, SaaS teams, local businesses and founders who want a single specialist accountable for the paid side of growth — not a chain of disconnected vendors.
Everything I run is built on one rule — if it can’t be measured against revenue, it doesn’t get budget.
How I work
- ✓ Revenue and profit over vanity metrics
- ✓ Tracking set up before a single rupee is spent
- ✓ Creative treated as the biggest performance lever
- ✓ Clear, jargon-free reporting you can act on
- ✓ Relentless optimisation, not set-and-forget
Questions clients ask me
What exactly does a performance marketer do?
I plan, build, and manage paid campaigns end to end — strategy, tracking, creative direction, and ongoing optimisation — with everything measured against revenue and profit, not just clicks or impressions.
Which platforms do you run ads on?
Mainly Meta, Google, TikTok and LinkedIn — I choose the mix based on where your customers actually are and where the numbers make sense, not a fixed template.
Do you work with any business size?
I work best with businesses that already have some traction and a real budget to test with — from local businesses to established e-commerce and SaaS brands.
What budget do I need to get started?
It depends on your market and goals, but most clients start with at least $1,000–$5,000 a month in ad spend so we have enough signal to test and optimise properly.
How soon will I see results?
Early signals usually show within the first few weeks; meaningful, stable performance typically builds over the first 60–90 days as we test and scale what works.
How do you report on performance?
You get clear, jargon-free reporting tied to revenue and ROAS, plus insights on what’s working and what’s changing next — no vanity metrics, no fluff.
Let’s map out your growth plan
Tell me about your business, your current marketing and where you want revenue to be in 12 months. I’ll come back with an honest view of what I’d do first.